Ad tracking ‘blocker’ comes to iOS 6

The new advertising control menu.

(Credit:
9to5Mac)

Apple has built into iOS 6 a new toggle that will let you prevent advertisers from hitting you with targeted ads, but slow implementation of its new Advertising Identifier number means you could still see targeted ads on your iPhone for the foreseeable future.

First reported by 9to5Mac, the Limit Ad Tracking option is designed to prevent advertisers from tracking your behavior on the phone. It’s a lot like a phone-based version of Do Not Track, except one that advertisers will be forced to obey since iOS is a proprietary system.

The toggle is available in iOS 6 general settings menu. Per Apple’s “learn more,” section, Apple explains that you still might see targeted ads since not all ad networks will have switched to the Advertising Identifier by the time iOS 6 rolls out next week. According to 9to5Mac, the full text reads:

“iOS 6 introduces the Advertising Identifier, a nonpermanent, nonpersonal, device identifier, that advertising networks will use to give you more control over advertisers’ ability to use tracking methods. If you choose to limit ad tracking, advertisin… [Read more]

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giveaway / September 17, 2012 / Software
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