Buycott app lets you vote with your wallet in the supermarket
Supermarkets are labyrinthine behemoths laid out in a convenient linear fashion. So where’s the maze? On the supermarket shelves, of course. Food products galore stare back at us, silently appealing to our penchants for sugar, salt, and fat. We pick and choose, knowing full well what we are getting into. But it’s the hidden components that are increasingly becoming a salient issue.
If supermarket shelves are overwhelming due to the sheer diversity of items, imagine the corporate structure behind the packaging. Or don’t; just let your phone do it. Scan any bar code (UPC-A, UPC-E, EAN8, EAN13…) with your phone and the free Buycott app (Android and iOS) will display the product’s corporate family tree on the screen. The app takes knowing where your food comes from further, telling you not only what brand belongs to what company, but what that company does with your dollars.
Pulling back the curtain on corporate activity should be an easy process. For example, GMO labeling is an important issue that many aren’t even aware of. (Check out … [Read more]
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