Google Play developer policy updated to fight spam

Screenshot by Don Reisinger/CNET)

Google today issued a wide-ranging update to its Developer Program Policy, with the aim of making “Google Play a great community for developers and consumers.”

The search giant zeroed in on two issues it’s seeing across the Google Play landscape: “deceptive app names and spammy notifications.” From now on, developers will not be allowed to use app names or icons that are deemed “confusingly similar to existing system apps,” the company wrote in an e-mail viewed by CNET. Google didn’t say what would make a respective application confusing.

On the spam front, Google requires developers to “not post repetitive content.” In addition, app product descriptions should not be “loaded with keywords” to improve rankings in the store and no programs should be added to the marketplace that are designed to drive traffic to a Web site.

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