Google touts benefits of WebP image format
Google, which controls both ends of the Internet connection for a significant fraction of online activity, has a lot of power over the Internet. A little image-format tweak to one of its Web sites shows just how much.
Few others have expressed much enthusiasm for its WebP image format, an offshoot of the WebM project to promote a royalty-free video codec. Google asserts that its smaller file sizes would unburden networks and help Web pages load faster, but as Mozilla likes to point out when grappling with such matters, adding a new format to the Web means adding a requirement that all browsers must support it in perpetuity.
- Google’s WebP crosshairs target PNG, not just JPEG
- WebP, Google’s answer to JPEG, gets better quality
- Google releases Anthill to bake VP8 into hardware
- Google offers JPEG alternative for faster Web
That doesn’t stop Google, and Google is a force to be reckoned with: it controls both a colossally important collection of Web sites and a widely used browser. That lets it bring technologies like WebP, WebRTC, and SPDY to ma… [Read more]
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