Local search Field Test: Apple Maps vs. Google Maps
Yesterday we performed a Field Test of the turn-by-turn directions on both the iOS 6 Apple Maps app on the iPad and Google Maps on a Samsung Galaxy Tab. Both fared pretty well with getting us to our destinations, but Google Maps came out on top. As we pointed out yesterday, a number of people have been
complaining about the Apple Maps app, from inaccuracies to poor directions.
Today, in part two of our testing, we did a number of searches for landmarks and other destinations to see how each app performed. After only a couple of tests, it was clear Google Maps was easily the superior app with much more information than Apple’s replacement Maps app.
To test out the apps, we focused on four different aspects of local search results: info windows, generic search terms, accuracy of landmarks, and level of map detail. What becomes clear very quickly is… [Read more]
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