Mozilla proposes Web tech for sharing personal interests

Harvey Anderson, Mozilla's SVP of business and legal affairs

(Credit: Mozilla)

Mozilla has tangled with advertisers, for example making it harder for Web sites to use tracking files called cookies and supporting do-not-track effort to curtail online behavior tracking. But today, it announced an effort that could make advertisers happier.

The nonprofit organization announced an interface that Web sites could use to slurp up information about a user’s interests. The idea is to let Web sites customize content and ads according to a user’s behavior, but to keep the user in control over what gets shared rather than rely on today’s online behavior tracking methods.

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