MPAA joins Web standards group amid video DRM dispute

The wry W3C Memes blog mocked the arrival of the MPAA at the W3C by likening it to Star Trek's merciless Borg aliens assimilating humans.

(Credit: W3C Memes)

The movie business now will have a direct voice in a controversy about how to handle copy protection of videos on the Web.

That’s because the Motion Picture Association of America (MPAA) has joined the World Wide Web Consortium (W3C), a group that creates Web standards, such as the HTML technology that underlies every Web page on the Internet.

“Just met with W3C CEO Jeffrey Jaffe. We’re excited to join W3C and look forward to listening, learning and contributing,” tweeted Alex Deacon, the MPAA’s senior vice president for Internet Technology at the MPAA. Jaffe has been at CES this week.

The MPAA’s arrival is timely, given its years of effort to prevent unauthorized video copying. The W3C has added the ability to host video directly on Web sites using a new component of HTML (Hypertext Markup Language).

The HTML video tag initially offered no mechanism for copy protection, but Microsoft and Google worked with streaming-media giant Netflix to build that support with an a… [Read more]

    







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