Safari support completes Adblock Plus five-browser sweep

Adblock Plus, a browser plug-in that wipes what it deems to be more intrusive advertisements off the Web, has completed its sweep of the top browsers on personal computers with the release of a version for Safari.

The Adblock Plus beta for Safari on OS X joins versions already available for Chrome, Firefox, Opera, and Internet Explorer. The company doesn’t support Safari on iOS devices, though it does have a version for Android phones.

“Our goal is to make the Internet better for everyone by empowering people to block obnoxious ads while simultaneously encouraging websites to run user-friendly, responsible advertisements instead of intrusive banners, overlays, and pop-ups,” Till Faida, the co-founder of Adblock Plus, said in a statement Tuesday.

The company has taken an unusual approach: it blocks only ads that aren’t permitted through a whitelisting process. Whitelisting is free for small publishers but not for large ones, and Adblock Plus will only whitelist ads that meet its acceptable ads policy for non-intrusiveness. For example, all pop-ups or ads that obscure a Web page are banned.

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